Reference

Brand Guidelines

Logo usage

The primary identifying marker of the brand is the typemark unit. To maintain a clean and consistent design language, ensure the typemark is used alone as our logo for the majority of communications.

The ayutha ezhuthu (three dots) can be used as a supporting graphic or even a favicon.

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Logo don'ts

Here are a few examples of how NOT to use our logo. It is not a comprehensive list of errors — they're simply the most common or egregious ones.

Never attempt to alter, redesign, or add to any of the brand's logo.

Favicon don'ts

Here are a few examples of how NOT to use our favicon. It is not a comprehensive list of errors — they're simply the most common or egregious ones.

Never attempt to alter, redesign, or add to any of the brand's favicon.

Co-branding

In co-branding layouts, the 'n' from the logo is used to define the spacing between the two brand marks, ensuring consistent separation. The height of the 'n' — referred to as 'x' — acts as a guide for alignment and scale across both identities.

Only the primary logo must be used in co-branding — favicon or alternate marks are not permitted, as they compromise brand clarity and hierarchy.

Colours

Primary, secondary, and accent palette.

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Brand Guidelines

Primary, secondary, and accent palette.

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